Round ’em up!
It’s that time of year again! It’s time to bring in the new boys for a fun year in scouting. This is sometimes called “Round-ups” in our area. However, the ground work for recruiting should be laid down all year round. The boys in the unit should be encouraged to invite their friends to scouting. This is probably the best and most effective way of getting folks to join. The boy gets his friends’ interest and their parent can follow up. It is also the best way to keep boys interested in scouting. When they go to meeting and events with their friends, they are more likely to stay involved.
The other ways of recruiting involve getting the unit’s name out there. You are basically ‘marketing’ your units brand. I think good ways to do this is by having the unit participate in service projects in full uniform or otherwise able to be identified. For instance, the scouting for food service is a good way, helping out a school with grounds-keeping or some other needed service is another.
Of course, there is the Internet. These days it is important if not required to have an internet presence. Basically, if you have no website, you don’t exist. The website beascout.org is also good to have updated when prospective parents search for your information. This can be done through access to the myscouting.org website.
Other ways are taking a pack event and publicizing it to families in the area. This could be through the Chartered Organization (in the case of a church) or through a local school. Invite folks to come out to a bike rodeo, picnic, rock climbing or some other event that you already have scheduled.
Anything else that you may have used to round ’em up?